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	转型调整期我国体育用品制造业困境及成因分析
	鲍芳芳 ; 乔凤杰 ; BAO Fang-fang ; QIAO Feng-jie
	2016-03-30 ; 2016-03-30
关键词	体育用品制造业 困境 成因 sporting goods manufacturing industry difficulty causes G80-05
其他题名	China's Sporting Goods Manufacturing Industry in Transformation and Adjustment:Difficulties and Causes
中文摘要	改革开放35年以来我国体育用品制造业的发展已卓有成效,但是,伴随国内外环境的变化,产业面临着转型与升级。运用文献资料法、比较分析法对我国体育用品制造业面临的困境及成因进行了分析,认为成本上升、需求下降和业绩下滑是我国体育用品制造业面临的主要困境,这与产品市场定位模糊、自主创新能力缺乏、品牌建设不足、消费者健身意识不足、体育文化氛围缺乏和产品差异化不足等密切相关。相关建议如下:注重产品差异化,实施目标聚集战略;加大科技投入,推行标准化建设;加强体育文化建设,刺激体育用品需求。; Thirty-five years after the introduction of reform and opening up,China has achieved remarkable successin sporting goods manufacturing. The industry,however,is now facing the challenges of transformation and upgra-ding. In the present study,the difficulties and the causes for them were analyzed using literature and comparison a-nalysis. The challenges mainly included rising costs,decreasing demand and declining performance. Among otherthings,fuzzy market positioning,lack of innovativeness,insufficient brand building,consumer's weak health con-sciousness,absence of sports culture atmosphere and inadequate product differentiation were the main causes. Sug-gestions are made as follows:pay more attention to product differentiation;execute concentrated goal strategies;in-crease scientific and technological input;promote standardization;strengthen the building of sports culture;and stim-ulate demand for sporting goods.
语种	中文 ; 中文
内容类型	期刊论文
源URL	[http://ir.lib.tsinghua.edu.cn/ir/item.do?handle=123456789/148521]
专题	清华大学
推荐引用方式 GB/T 7714	鲍芳芳,乔凤杰,BAO Fang-fang,等. 转型调整期我国体育用品制造业困境及成因分析[J],2016, 2016.
APA	鲍芳芳,乔凤杰,BAO Fang-fang,&QIAO Feng-jie.(2016).转型调整期我国体育用品制造业困境及成因分析..
MLA	鲍芳芳,et al."转型调整期我国体育用品制造业困境及成因分析".(2016).

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