Strategic choices of firms in expanding overseas business: A case study of Pfizer's production scope evolution in China (1993-2002) | |
Wang Tiemin ; Zhou Jie | |
2010-10-12 ; 2010-10-12 | |
关键词 | Theoretical or Mathematical/ decision making globalisation international trade production management/ strategic choices overseas business Pfizer production scope evolution global business decision making/ C1290D Systems theory applications in economics and business C1290F Systems theory applications in industry C0230 Economic, social and political aspects of computing E0220 Economics E1010 Production management E0120 Management issues |
中文摘要 | Based on a case study of Pfizer's production scope evolution in China from 1993 to 2002, we propose that MNCs usually have to face dual pressures of keeping integration among global businesses on the one hand, and remaining responsive to local market conditions on the other. When there is large discrepancy between the two, due to the bounded rationality of the decision-makers, the development paths of the subsidiaries are likely to exhibit recursive pattern, instead of the sequential mode as suggested in the extant literature. On the other hand, we argue that companies can make strategic choices to facilitate the development of their overseas subsidiaries. By the adjustment of the strategic parameters pertaining to the content and processes of their development paths, companies can accumulate knowledge about the local market and strike a balance between the dual pressures they have to face. The implication of our study for the indigenous Chinese companies in their international expansion is that when facing unfamiliar business environment in overseas market, paying attention to the idiosyncratic local market condition and keeping strategic flexibility are pivotal to their success. |
语种 | 英语 |
出版者 | Springer ; China |
内容类型 | 期刊论文 |
源URL | [http://hdl.handle.net/123456789/78897] |
专题 | 清华大学 |
推荐引用方式 GB/T 7714 | Wang Tiemin,Zhou Jie. Strategic choices of firms in expanding overseas business: A case study of Pfizer's production scope evolution in China (1993-2002)[J],2010, 2010. |
APA | Wang Tiemin,&Zhou Jie.(2010).Strategic choices of firms in expanding overseas business: A case study of Pfizer's production scope evolution in China (1993-2002).. |
MLA | Wang Tiemin,et al."Strategic choices of firms in expanding overseas business: A case study of Pfizer's production scope evolution in China (1993-2002)".(2010). |
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