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	Measuring Consumer Perception of Product Creativity: Impact on Satisfaction and Purchasability
	Horn, Diana ; Salvendy, Gavriel
	2010-10-12 ; 2010-10-12
关键词	DESIGN DIMENSIONS USABILITY GOODNESS BEAUTY Engineering, Manufacturing Ergonomics
中文摘要	In the current value-based economy, product creativity is a potential resource for organizations to compete, thus emphasizing the need for product creativity measurement. Two studies were performed to refine and validate a previously tested model and measurement of consumer perception of product creativity: one with web-based evaluations (N = 208) of chairs and lamps and one with paper-based evaluations (N = 105) of individually selected products. Results of exploratory factor analyses indicated three main product creativity factors: Affect, Importance, and Novelty, which explained 72% of the common variance. Results of stepwise regressions indicated that the Affect factor significantly predicts (65% of the explained variance) willingness to purchase creative consumer products. One major contribution of this research is the finding that affect is as equally (R-2 = .28) important as novelty (R-2 = .25) in consumer perception of product creativity. Theoretical and practical implications are discussed for the Affect, Importance, and Novelty product creativity factors, and general creativity guidelines are provided for consumer product design. (C) 2009 Wiley Periodicals, Inc.
语种	英语 ; 英语
出版者	JOHN WILEY & SONS INC ; HOBOKEN ; 111 RIVER ST, HOBOKEN, NJ 07030 USA
内容类型	期刊论文
源URL	[http://hdl.handle.net/123456789/78633]
专题	清华大学
推荐引用方式 GB/T 7714	Horn, Diana,Salvendy, Gavriel. Measuring Consumer Perception of Product Creativity: Impact on Satisfaction and Purchasability[J],2010, 2010.
APA	Horn, Diana,&Salvendy, Gavriel.(2010).Measuring Consumer Perception of Product Creativity: Impact on Satisfaction and Purchasability..
MLA	Horn, Diana,et al."Measuring Consumer Perception of Product Creativity: Impact on Satisfaction and Purchasability".(2010).

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