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	展示设计的可持续发展研究——“四化”展示
	范寅良 ; 马赛 ; 史习平 ; Fan Yanliang ; Ma Sai ; Shi Xiping
	2010-07-15 ; 2010-07-15
会议名称	创新设计管理：2009清华国际设计管理大会论文集 ; 创新＋设计＋管理 2009清华国际设计管理大会 ; 'Design 2 Business 2009' & 'Tsinghua International Design Managment Symposium' ; 中国北京 ; CNKI ; 清华大学美术学院工业设计系
关键词	可持续发展 国际化 建筑化 产业化 环保化 Sustainable development Internationalized Structuralized Industrialized Environment-friendly TB47
其他题名	Study on Sustainable Development of Exhibition Design:Four“Orientation”Exhibition
中文摘要	本篇论文主要阐述如何通过强化展示设计及管理中的四个要点,即管理国际化、设计建筑化、运作产业化、理念环保化,来建立一个成熟、可持续性发展的行业。特别是随着中国经济的高速发展,促使了展示设计业的发展,在这种情况下,设计企业如何应对这种社会发展和变化,从而形成更具有竞争力的设计团队。1.展示管理国际化:国内的展示业必须具有国际展示业的设计专业化水平和竞争力。需要加强国际化的交流和沟通,以及学习国外成熟的管理和经营理念。2展示设计建筑化:展示设计深度和专业程度直接决定了它的竞争力!展示设计利用"空间"来营造,它可以通过建筑思维和方式来创造,也可以借助艺术思维为主导设计思想。3展示运作产业化:展示产业化能够促使自己行业内部形成一个良性的循环。从系统化的设计、系统化的管理、系统化销售,到系统化的服务可以创造多个产业链。4.展示理念环保化:"绿色展示"可以采用可回收,或者重复使用的展示道具,方案之中合理的规划设计,展示效果的熟练运用都可以在一定程度上节约运营成本和材料的消耗,并考虑在必要的时候,采用一些节能的技术手段。我国展示业的发展还要靠经济的稳定可持续性发展的大背景。希望通过深化这"四化"的理念,形成一个更专业、更健康、更具有国际竞争力的设计产业!; This article mainly illustrates how to create a mature industry available for sustainable development by enhancing the four essential points in exhibition design and management,namely,internationalized management,structuralized design,industrialized operation and environment-friendly concepts.In particular,China's high economic growth propels the development of the exhibition design industry.Under this circumstance,the design enterprises have to think over how to deal with such social development and changes and thus form more competitive design team, 1.Internationalized exhibition management:The domestic exhibition industry must develop its internationally professionalism and competitiveness,enhances its internationalized exchange and communication,and learn from foreign mature management and operation concepts. 2.Structuralized exhibition design:the depth and professional level of exhibition design directly decides on its competitiveness.Exhibition design can make use of Space and can be created by architectural thoughts and patterns,or by virtue of artistic thinking to dominate the design idea. 3.Industrialized exhibition operation:industrialized exhibition can result in a virtuous circle within the enterprise.Systematic design,management,distribution and services can produce many industry chains, 4.Environment-friendly exhibition concept:"Green Exhibition"can recycle or repeatedly use the exhibition props.The reasonable planning design and the skillful use of exhibition effects can save operation cost and material consumption to certain extent.And some energy-saving technical means may be taken,if necessary. The development of the exhibition industry in China still relies on the sustainable and steady economic development.Hopefully,the"Four Orientation"concept can give birth to a more professional,healthy and internationally competitive design industry.
会议录出版者	北京理工大学出版社（Beijing Institute of Technology Press）
语种	中文 ; 中文
内容类型	会议论文
源URL	[http://hdl.handle.net/123456789/68847]
专题	清华大学
推荐引用方式 GB/T 7714	范寅良,马赛,史习平,等. 展示设计的可持续发展研究——“四化”展示[C]. 见:创新设计管理：2009清华国际设计管理大会论文集, 创新＋设计＋管理 2009清华国际设计管理大会, 'Design 2 Business 2009' & 'Tsinghua International Design Managment Symposium', 中国北京, CNKI, 清华大学美术学院工业设计系.

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