| 商业报道对大企业在公众中的形象与舆论的议程设置效果 | |
| 克瑞格·凯罗 ; 麦克斯韦尔·麦考姆斯 ; 邓理峰 ; Craig E.Carroll ; Deng Lifeng | |
| 2010-06-08 ; 2010-06-08 | |
| 关键词 | 新闻媒体 议程设置效果 企业声誉 News media Agenda-setting effects Corporate reputation G212 |
| 其他题名 | Agenda-setting Effects of Business News on the Public's Images and Opinions about Major Corporations |
| 中文摘要 | 尽管新闻媒体的议程设置效果研究,比如媒体如何影响人们对新闻的关注、理解与态度,一直都是政治传播研究领域的研究对象,但议程设置理论的核心观点,即从媒介议程到公众议程的转变,却完全能够解释商业传播领域的现象。本文以企业声誉为研究对象,对议程设置理论的报道客体和特征的定义稍微做了调整,并提出了关于新闻报道是如何影响企业声誉的五个理论命题。通过对这五个基础性理论命题的阐述,从议程设置效果的第一层级与第二层级到媒介间议程设置效果,为系统地展开有关大众媒体影响企业声誉的议程设置效果的实证研究提供了理论路径图。; Although the agenda-settlng effects of the news media on people's attention to,comprehen- sion of,and opinions about topics in the news primarily have been studied in political communication settings,the central theoretical idea-the transfer of salience from the media agenda to the public a- genda-fits equally well in the world of business communication.In the case of corporate reputations, only the operational definitions of the objects and attributes on these agendas are changed here to frame five key theoretical propositions about the influence of news coverage on corporate reputations among the public.This presentation of five basic propositions about first and second-level agenda set- ring effects as well as intermedia agenda-setting effects offers a theoretical roadmap for systematic empirical research into the influence of the mass media on corporate reputations. |
| 语种 | 中文 ; 中文 |
| 内容类型 | 期刊论文 |
| 源URL | [http://hdl.handle.net/123456789/52862]  |
| 专题 | 清华大学 |
| 推荐引用方式 GB/T 7714 | 克瑞格·凯罗,麦克斯韦尔·麦考姆斯,邓理峰,等. 商业报道对大企业在公众中的形象与舆论的议程设置效果[J],2010, 2010. |
| APA | 克瑞格·凯罗,麦克斯韦尔·麦考姆斯,邓理峰,Craig E.Carroll,&Deng Lifeng.(2010).商业报道对大企业在公众中的形象与舆论的议程设置效果.. |
| MLA | 克瑞格·凯罗,et al."商业报道对大企业在公众中的形象与舆论的议程设置效果".(2010). |
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