Intra- and interfirm coordination of export manufacturers: A cluster analysis of indigenous Chinese exporters | |
Zhang, Chun ; Hu, Zuohao ; Gu, Flora F. | |
2010-05-11 ; 2010-05-11 | |
关键词 | export interfirm coordination intrafirm coordination clustering analysis relationship management BUYER-SELLER RELATIONSHIPS MARKETING-STRATEGY PERFORMANCE CONSEQUENCES ORGANIZATIONAL CONTROL PRODUCT DEVELOPMENT JOINT VENTURES ANTECEDENTS GOVERNANCE FRAMEWORK BEHAVIOR Business |
中文摘要 | Export manufacturers face challenges associated with intrafirm coordination among functional units and interfirm coordination with foreign distributors. The majority of research on export coordination examines intra- and interfirm coordination strategies separately. Consequently, limited insights have been gained into how export manufacturers combine the various intra- and interfirm coordination strategies to achieve export success. Using a cluster analysis, the authors incorporate both intra- and interfirm coordination strategies as inputs to identify profiles of export manufacturers. They identify four distinct profiles: balanced coordinators, interactive coordinators, flexibility only coordinators, and unfocused coordinators. The authors find that the best performers are balanced coordinators, or the export manufacturers that concurrently deploy multiple intra- and interfirm coordination strategies. |
语种 | 英语 ; 英语 |
出版者 | AMER MARKETING ASSOC ; CHICAGO ; 311S WACKER DR, STE 5800, CHICAGO, IL 60606-6629 USA |
内容类型 | 期刊论文 |
源URL | [http://hdl.handle.net/123456789/26095] ![]() |
专题 | 清华大学 |
推荐引用方式 GB/T 7714 | Zhang, Chun,Hu, Zuohao,Gu, Flora F.. Intra- and interfirm coordination of export manufacturers: A cluster analysis of indigenous Chinese exporters[J],2010, 2010. |
APA | Zhang, Chun,Hu, Zuohao,&Gu, Flora F..(2010).Intra- and interfirm coordination of export manufacturers: A cluster analysis of indigenous Chinese exporters.. |
MLA | Zhang, Chun,et al."Intra- and interfirm coordination of export manufacturers: A cluster analysis of indigenous Chinese exporters".(2010). |
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