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Intra- and interfirm coordination of export manufacturers: A cluster analysis of indigenous Chinese exporters
Zhang, Chun ; Hu, Zuohao ; Gu, Flora F.
2010-05-11 ; 2010-05-11
关键词export interfirm coordination intrafirm coordination clustering analysis relationship management BUYER-SELLER RELATIONSHIPS MARKETING-STRATEGY PERFORMANCE CONSEQUENCES ORGANIZATIONAL CONTROL PRODUCT DEVELOPMENT JOINT VENTURES ANTECEDENTS GOVERNANCE FRAMEWORK BEHAVIOR Business
中文摘要Export manufacturers face challenges associated with intrafirm coordination among functional units and interfirm coordination with foreign distributors. The majority of research on export coordination examines intra- and interfirm coordination strategies separately. Consequently, limited insights have been gained into how export manufacturers combine the various intra- and interfirm coordination strategies to achieve export success. Using a cluster analysis, the authors incorporate both intra- and interfirm coordination strategies as inputs to identify profiles of export manufacturers. They identify four distinct profiles: balanced coordinators, interactive coordinators, flexibility only coordinators, and unfocused coordinators. The authors find that the best performers are balanced coordinators, or the export manufacturers that concurrently deploy multiple intra- and interfirm coordination strategies.
语种英语 ; 英语
出版者AMER MARKETING ASSOC ; CHICAGO ; 311S WACKER DR, STE 5800, CHICAGO, IL 60606-6629 USA
内容类型期刊论文
源URL[http://hdl.handle.net/123456789/26095]  
专题清华大学
推荐引用方式
GB/T 7714
Zhang, Chun,Hu, Zuohao,Gu, Flora F.. Intra- and interfirm coordination of export manufacturers: A cluster analysis of indigenous Chinese exporters[J],2010, 2010.
APA Zhang, Chun,Hu, Zuohao,&Gu, Flora F..(2010).Intra- and interfirm coordination of export manufacturers: A cluster analysis of indigenous Chinese exporters..
MLA Zhang, Chun,et al."Intra- and interfirm coordination of export manufacturers: A cluster analysis of indigenous Chinese exporters".(2010).
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