| Group-buying online auction and optimal inventory policy in uncertain market | |
| Jian Chen ; Yunhui Liu ; Xiping Song | |
| 2010-05-11 ; 2010-05-11 | |
| 关键词 | Practical Theoretical or Mathematical/ electronic commerce inventory management pricing uncertain systems/ group-buying online auction optimal inventory policy uncertain market monopolistic manufacturer GBA price curve/ C1290D Systems theory applications in economics and business C7170 Marketing computing C7120 Financial computing |
| 中文摘要 | In this paper we consider a group-buying online auction (GBA) model for a monopolistic manufacturer selling novel products in the uncertain market. Firstly, we introduce the bidder's dominant strategy, after which we optimize the GBA price curve and the production volume together. Finally, we compare the GBA with the traditional posted pricing mechanism and find that the GBA is highly probable to be advantageous over the posted pricing mechanism in some appropriate market environments. |
| 语种 | 英语 ; 英语 |
| 出版者 | International Academic Publishers ; China |
| 内容类型 | 期刊论文 |
| 源URL | [http://hdl.handle.net/123456789/26094]  |
| 专题 | 清华大学 |
| 推荐引用方式 GB/T 7714 | Jian Chen,Yunhui Liu,Xiping Song. Group-buying online auction and optimal inventory policy in uncertain market[J],2010, 2010. |
| APA | Jian Chen,Yunhui Liu,&Xiping Song.(2010).Group-buying online auction and optimal inventory policy in uncertain market.. |
| MLA | Jian Chen,et al."Group-buying online auction and optimal inventory policy in uncertain market".(2010). |
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