| The theoretical underpinnings of the influence of customer reward programs on customer retention: A framework and propositions for future research | |
| Li, Chunqing ; Zhao, Ping ; Ma, Junping | |
| 2010-05-10 ; 2010-05-10 | |
| 会议名称 | Research and Practical Issues of Enterprise Information Systems ; International Conference on Research and Practical Issues of Enterprise Information Systems ; Vienna, AUSTRIA ; Web of Science |
| 关键词 | LOYALTY PROGRAMS DETERMINANT COMMITMENT TRUST Business Computer Science, Information Systems Computer Science, Interdisciplinary Applications |
| 中文摘要 | This paper proposes a framework and propositions for future research on the influence of customer reward programs on customer retention by reviewing the studies on the customer reward programs by employing the SEM and discrete choice dynamic programming model. This framework will give rationale and advices theoretically on how to implement relationship marketing instrument in CRM, further, it Will enrich the research methods and means of related themes to enterprise information systems. |
| 会议录出版者 | SPRINGER ; NEW YORK ; 233 SPRING STREET, NEW YORK, NY 10013, UNITED STATES |
| 语种 | 英语 ; 英语 |
| 内容类型 | 会议论文 |
| 源URL | [http://hdl.handle.net/123456789/19829]  |
| 专题 | 清华大学 |
| 推荐引用方式 GB/T 7714 | Li, Chunqing,Zhao, Ping,Ma, Junping. The theoretical underpinnings of the influence of customer reward programs on customer retention: A framework and propositions for future research[C]. 见:Research and Practical Issues of Enterprise Information Systems, International Conference on Research and Practical Issues of Enterprise Information Systems, Vienna, AUSTRIA, Web of Science. |
| 个性服务 |
| 查看访问统计 |
| 相关权益政策 |
| 暂无数据 |
| 收藏/分享 |
除非特别说明，本系统中所有内容都受版权保护，并保留所有权利。
修改评论